Hands down, Entagged and GotPhoto have allowed us to deliver products faster.
Kris Walters
Black Iron Photography
Executive Summary
Black Iron Photography faced inefficiencies and challenges when using QR codes to tag subjects during photo sessions, leading to wasted time, tagging errors, and delays in post-processing. By implementing Entagged‘s tagging methods, they transformed their workflow, saving up to an hour per job, improving accuracy, and delivering photos faster than ever. The result? A 10-20% revenue boost and a more efficient, stress-free experience for their team.
Introduction
Black Iron Photography is a professional photography business based in Colorado, specializing in high-volume school and sports photoshoots. Known for their high-quality images and fast turnarounds, they work with hundreds of athletes in a single day. However, their previous process for managing subject tagging was slowing them down and causing headaches. That’s where Entagged came to the rescue.
The Problem
Managing pictures for 500 athletes or students in a single day is no small feat, but Black Iron Photography’s old system made it harder than it needed to be. Using printed QR codes required an assistant to hold up the codes for each subject. Colorado’s unpredictable weather made this a nightmare. On windy days? Forget about it. Switching to iPads wasn’t much better; the ND filters they used during outdoor shoots made the QR codes challenging to scan.
And while scanning a QR code took around 5 seconds per subject, this small delay added up fast when photographing 500+ subjects—that’s an additional 30-40 minutes per job!
But the biggest issues came after the shoot. Errors in tagging led to more time spent fixing mistakes, and post-processing became a labor-intensive process that delayed delivery by up to two weeks. For a business built on efficiency and quality, this wasn’t sustainable.
The Solution
Enter Entagged.
The Entagged device is a tiny Bluetooth module that connects to your camera and pairs with the Entagged app on your smartphone or tablet. It automates the tagging workflow with unique codes, which are then matched to subjects in GotPhoto. This process eliminates the need for manual sorting and ensures accurate photo-subject matching. Combined with the Name List feature, Entagged is a real game-changer.
With Entagged, Black Iron Photography no longer had to rely on printed QR cards or fumble with extra steps during shoots. Entagged streamlined the entire tagging process, eliminating manual errors and saving precious seconds for every athlete photographed.
The transition was seamless, and the team quickly adapted to the new workflow. Better yet, Entagged eliminated the need for extra staffing and allowed Black Iron Photography to run multiple stations simultaneously. Talk about a game-changer.
“A major win is that some smaller jobs can now have just one employee running them because they can clamp their photo to the tripod and then direct the posing. This is a huge savings on staffing for us."
The Results
“Time savings is the top reason to choose Entagged. The time savings comes from less staffing, more efficient shooting, less errors on the back end. It is a fantastic tool!"
The impact of Entagged was immediate and measurable:
- Time Savings: Jobs now take up to an hour less, depending on the number of athletes.
- Efficiency Boost: The team can operate multiple stations at once, maximizing productivity during shoots.
- Higher Accuracy & Faster Post-Processing: Error-free tagging has eliminated frustrating back-and-forth fixes, meaning photos are now ready within 24-48 hours, a massive improvement compared to the previous two-week timeline.
- Revenue Increase: Spending less time on staffing and processing has translated to a 10-20% revenue boost.
According to the Black Iron Photography team, this streamlined process not only saves time but enables their business to grow. With less time spent on logistics and corrections, they focus on what they do best: capturing incredible moments.
Conclusion
For Black Iron Photography, implementing Entagged was like switching from a rickety bike to a state-of-the-art sports car. They’ve cut down on wasted time, delivered exceptional service more quickly, and boosted their bottom line.
What’s next? Continued growth. With the efficiency and profitability unlocked by Entagged, Black Iron Photography can take on larger projects and expand their business, all while maintaining the high standards their clients expect.
Are inefficiencies holding back your business? See how Entagged can transform the way you work.