44% higher mobile conversion rates and a more intuitive shopping experience—the online shop 2025 edition is your smarter way to sell.

What’s New—And Why It Works

The online shop 2025 edition isn’t just a visual refresh. It’s a performance upgrade that’s already making a difference across thousands of photo jobs. In March alone, school and preschool photographers saw an average 9.4% uplift in revenue per subject compared to those still using the previous version of the online shop. And the results speak for themselves: School and preschool photographers using the new shop have seen 10% more sales on average.

“Overall, the new shop has had a very strong impact on buying behavior. It’s far better visually designed, helping to overcome language barriers and allowing us to reach customer groups who previously didn’t place orders simply because they didn’t understand.”
Manfred Kohl, Smile & Click
Manfred Kohl
Smile & Click

So what’s behind the improvement?

  • Smoother checkouts: Fewer steps, clearer options, and a cleaner layout make it easier for parents to complete their orders—especially on mobile.
  • Mobile-first design: The way people shop has changed—and school and preschool photography is no exception. With more than 80% of your customers browsing and buying from their phones, a fast, easy, and intuitive mobile experience isn’t just a bonus—it’s essential. The online shop 2025 edition produces a 44% higher mobile conversion rate,* showing that the new shop works better where it matters most.
  • Higher average order values: School and preschool photographers are seeing parents spend more per order—up to 15% more in some cases.

*Based on 18% conversion rate from 93,000 unique login sessions in the online shop 2024 edition vs. 28% conversion rate from 42,000 unique login sessions in the online shop 2025 edition

Built for Today’s Photo Jobs

The online shop 2025 edition is a great fit for school and preschool jobs with simpler access setups (like one code per subject). It’s especially helpful when ease of use is a top priority—for both you and your customers.

It’s important to note that if you rely on custom workflows, have jobs with multiple access codes, or sell personalized products, it might be worth holding off for now. But rest assured—new features are on the way, including support for shopping across jobs.

Fewer Complaints, Happier Parents

Photographers who’ve made the switch are reporting fewer support issues and complaints from their customers. That’s not just good for your inbox—it provides a better experience for your customers! And when customers are happy, they’re more likely to return the following year.

A parent shops for her child's graduation pictures on the GotPhoto online shop

Already Making a Big Impact

In April, 40% of all jobs ran through the new shop. More and more photographers are discovering that a small change in setup can lead to real results in sales, satisfaction, and simplicity.

Ready to Try It?

Activating the online shop 2025 edition is simple, and the potential gains are real. Whether you’re looking to boost your sales, reduce customer friction, or just keep up with the growing number of mobile-first shoppers, this is a smart step forward.

Log into your account and try the online shop 2025 edition and get ready for a great fall season!

Log In