Case Study: Oklahoma School Pictures

Nathan Dunn of Oklahoma School Pictures

Nathan Dunn of Oklahoma School Pictures is an experienced school and seniors photographer. He joined GotPhoto in 2016 when looking for an all-in-one solution to help streamline his school photography business.

Senior photos are an important part of the school year for both photographers and customers. GotPhoto’s specialized system ensures you can run senior shoots smoothly at both the studio and at schools. With this in mind, Nathan quickly identified GotPhoto as the perfect fit for his business.

“GotPhoto has made a huge difference in our seniors business,” Nathan said. “We have been able to run more seniors through our studio and schools than before and have had greater sales and easier processing. This is by far the easiest school volume software on the market.”

Compared to his previous methods for seniors photography, GotPhoto represented a major change. “We used to mail proofs home with very little success,” he said. “But after switching to GotPhoto we began using the online proofing and email marketing systems. Both have drastically increased our participation levels.”

Key Results

Time Saved – 35% – 40% per job

Revenue Increase – 25% – 30% per job

Participation Levels increased thanks to GotPhoto’s online proofing and email marketing systems

Nathan’s company photographs nearly all the seniors in their respective market and thus they have to juggle several different shoots. The staggered automated email and SMS messaging available using the seniors workflow with GotPhoto provides Nathan with the perfect setup. He is able to maintain consistent and professional communication with his clients, while also boosting his sales.

GotPhoto’s Yearbook Selection feature – students can select their photo and the data is automatically transferred to the school – also takes the stress away from a particularly busy time of year. “The Yearbook Selection tool is huge,” he said. “No other competitor has that feature. It has made a huge difference for us.”

It’s not just easy to use – the results speak for themselves. Nathan estimates that GotPhoto saves Oklahoma School Pictures around 35-40% more time than his previous workflow using Zenfolio and paper proofing.

Nathan’s success with our system is an impressive example of the importance of having a specialized process for senior photography. GotPhoto’s workflow provides you with the opportunity to step away from the archaic manual processes that can come with producing senior photos, so you can focus on creating memories and providing the best experience for your customers.

To check out more of Oklahoma School Pictures work click here.

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